Monday, December 6, 2010

Mobile Banking? Si Porfavor!

By Jacquelynn Carrera, HispanicMarketInfo.com


A recent study was released by Nielsen illustrating the growth of online banking, particularly within the Hispanic Market. Within a span of the last two years, mobile banking has grown to a whopping 129% to approximately 13 million plus mobile subscribers. Convenience, functionality and accessibility is key when it comes to online/mobile banking, particularly for the younger Hispanic Market. The study points out that the most avid users of mobile banking among Hispanics are younger, male, and ethnically diverse.


Profile of Mobile Banker
36% Ages 25-34
53% are Male
30% are Hispanic


According to David Gill, Senior Director of Mobile Marketing at The Nielsen Company, “People who are comfortable using their mobile phones for mobile banking tend to check their mobile bank site twice a week. These customers are already highly engaged and eager for real-time solutions based on their specific needs.”


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