Friday, April 5, 2013

Mobile Banking Usage Up, Banks Need to Adapt

March 08, 2013 

When it comes to mobile banking, the financial industry is quickly learning that a one-size-fits-all approach doesn't work in capturing the Hispanic market.

A new study by Zpryme and Thinknow Research looked at mobile banking usage trends of Hispanics on tablets and smartphones. What the study found was that banks who wish to attract and retain Hispanic customers in the U.S. must now adapt their marketing and customer service strategies to meet evolving mobile banking needs. 

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