Friday, September 5, 2014

Eriksen Translations Presents: Cross-Cultural, Targeted, or Neither? Discover the Right Approach to Engage Hispanics

Hispanics represent 25% of the population in the top 15 U.S. markets. No longer a niche segment, Latinos have become a powerful consumer force, making it imperative for companies to adapt their business strategies to address cross-cultural needs and reach Hispanic audiences.

On September 16, Eriksen Translations (http://www.eriksen.com), a leading provider of multilingual services in over 100 languages, will host a workshop presented by Sandra Diaz of DIAZ & CO. (http://www.diazandco.com), aimed at helping organizations evaluate and develop growth strategies to engage equally with Hispanics versus other markets.

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