Friday, September 19, 2014

New Ad Council Campaign Gives Hispanic Parents Resources & Support to Help Their Children Prepare, Plan, and Pay for College

NEW YORK, Sept. 16, 2014 /PRNewswire/ -- In celebration of Hispanic Heritage Month, which runs from September 15 to October 15, the Hispanic Scholarship Fund (HSF), in partnership with the Ad Council, is launching a new, national public service advertising (PSA) campaign to give Hispanic parents access to the resources they need to help their children prepare, plan, and pay for college.

Today, Hispanics account for 19% of all college students, ages 18 to 24, up from 12% in 2008.  What's more, 69% of Hispanic graduates are now going directly to college after graduating high school, a rate that is higher than that of the general population. This unprecedented surge in Hispanic college-bound students underscores the need to provide more information about college and more financial resources than ever before.

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