Friday, October 3, 2014

Audi, Chevy, Lincoln plan bigger marketing outlays to support '15 launches

NEW YORK -- Several major auto brands will boost their marketing budgets next year to support busy model launch schedules, a group of executives said at the Automotive News Marketing Seminar here Tuesday.

Audi, Chevrolet and Lincoln officials said bigger marketing outlays are planned for next year.

Audi’s 2015 marketing spend will grow by about 10 percent compared to 2014 levels, said Loren Angelo, director of marketing at Audi of America. Audi has made high-profile TV events such as the Super Bowl and the Emmy Awards major ad platforms, while also incorporating new digital elements to extend the reach of its traditional campaigns.

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