Thursday, July 16, 2015

Hispanics Unbanked: Understanding Hispanics’ Financial Services Usage

The mandate to drive sales and build loyalty among Hispanic consumers is felt across all industries. This is felt acutely in the financial industry. Driven by economic, cultural, and language factors, Hispanic consumers significantly under-index on banking status and financial products usage. This represents not only a huge business upside for financial services companies, but also a human opportunity in emboldening and increasing access to historically underserved Hispanic consumers.

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